This Article was wroten by Tony Tong, the sales manager of Huasun, and initially published in Linkedin. LED displays promise to change the way movie and television productions are created, but the effects are only as good as the video walls on which they’re shown. Those displays are constantly improving. Just a few decades ago the pixel pitch, or the distance between individual pixels in an LED display, was in the range of 12 mm, making them suitable primarily for viewing from a distance. Today, the pixel pitch of some displays is in the range of .6 mm or smaller, making them comparable in resolution to an LCD display. Although that shrinking pixel pitch has greatly improved the resolution of the displays it does create challenges that need to be overcome to make them suitable for video applications. Concerns that need to be addressed when using LED displays in video productions include: Brightness Adjustable screen brightness For different scenarios, the brightness of screen is needed to adjust to meet requirements. Refresh rate Refresh rate at high brightness – According to the “10 times refresh” theory, the refresh rate for high brightness LED displays needs to be more than 10 times the camera shutter speed for images taken by the camera to be free of lines and defects. A typical camera has a shutter speed of about 1/200 second, so the refresh rate of an LED display in a broadcast application needs to be greater than 2,000Hz or bright lines will appear in the image. Most fine-pitch LED displays today use PWM-based driver chips, which have the characteristics that the refresh rate at low-grayscale levels is lower than that at high-grayscale levels. As a result, when showing a low-grayscale image on the LED screen black streaks appear on the picture taken by the camera, greatly affecting the visual experience. Grayscale The loss and discontinuity of pixel data at low grayscale levels greatly reduces the smoothness of images, causing them to appear unclear to viewers. There are two causes of this problem. The first is that the grayscale data of the video source is compressed. This leads to a loss of a certain amount of grayscale and is likely to cause blocky images. The second is that the grayscale output bit number of the LED display is too low. Therefore, the jump span of each level at low grayscale is too large, thereby causing discontinuity. HDR If the LED display has a higher grayscale output, such as 16-bits, it can decrease discontinuity problems and lead to a better visual performance. Viewers can see more details, especially under low brightness conditions. In addition, when the video source is HDR, an LED displays would perform better with 16-bit grayscale output and a higher refresh rate. This kind of opulent image quality will bring a photorealistic performance making it well suited for movie backdrop use. Contrast Insufficient contrast causes a loss of image detail and results in images without multiple layers, similar to a painting ...

SMD, COB, and GOB are the packaging technologies for LED. This article was written by Tony Tong of Huasuny, and first published in linkedin. 1. What is SMD LED? SMD is short for Surface-Mounted Device. SMD LEDs are a type of LED technology where the LED chips are mounted directly onto a printed circuit board (PCB). The design of an SMD LED typically consists of three primary components: the LED chip, a phosphor coating, and a small reflective cavity. 2. What is COB LED? COB is short for Chip-on-Board. This type of LED technology involves mounting multiple LED chips directly onto a single substrate, creating a unified light-emitting surface. 3. What is GOB LED? GOB is short for Glue-On-Board. GOB LEDs are a type of LED technology that uses transparent glue to cover the entire surface of the SMD LED display modules. GOB is an upgraded version of SMD. ROUND 1: Reliability 1. Artificial knocks and collisions: In actual applications, it is difficult for the screen to avoid external force collisions during transportation and handling, so anti-collision performance has always been a major consideration for manufacturers. As high-protection display module technology, the protection level of COB and I also varies. COB directly solders the chip to the circuit board and then fills it with glue in one piece; while I first encapsulate the chip in the lamp bead, then solder it to the circuit board, and finally fill it with glue in one piece. Compared with COB, there is an extra layer of packaging protection, and the anti-collision ability is better. 2. External forces of the natural environment: Using epoxy resin with ultra-high transparency and super thermal conductivity as the glue-filling material, I can achieve true moisture-proof, salt spray-proof, and dust-proof to be suitable for more harsh environments. ROUND 2: Display effect COB has risks in separating wavelengths and colors and picking up chips on the board, making it difficult to obtain perfect color uniformity for the entire display. Before I perform special gluing, I will manufacture and test the module in the traditional way consistent with ordinary modules, avoiding color difference, moiré, and other defects in light and color separation and obtaining good color uniformity. We regard a single LED pixel/module as a rose. ROUND 3: Cost Theoretically, the manufacturing cost will be lower because the material composition process is less and the required materials are less. However, since COB adopts whole-board packaging, it must be passed once in production to ensure that there are no bad pixels before packaging; the smaller the point spacing and the higher the precision, the lower the product yield. It is understood that the current COB normal product shipment rate is less than 70%, which means that the overall manufacturing cost will also have to share an increase of about 30% of hidden costs, and the actual expenditure is much higher than expected. As an extension of SMD technology, I can i...

What is it ? A pixel is an image point. An LED screen is made up of a large number of these pixels . These pixels, or therefore image points, in turn consist of one or more LEDs. The distance between the pixels differs per screen. This distance is expressed in 'pixel pitch' (P) and shown in mms. For example: a P10 LED screen has a pitch of 10mm. The distance between 2 pixels is therefore 10mm in this display. Why is pixel pitch important? The pixel pitch determines the total resolution of an LED screen and as a result also the sharpness of the image . The smaller the pixel pitch, the more pixels within the surface and therefore the sharper the image. Depending on the type of content and the viewing distance, this will look sharp or rather crumbly. How do I choose the right pixel pitch? In order to determine the correct pixel pitch, several factors must be taken into account. The size of the screen, the application and the viewing distance , among other things , are important to make the right choice. It is very important that you think carefully about what you want to display on the LED screen. The details of the content to be displayed are also decisive. For images with a lot of details, you need many more pixels and therefore a smaller pixel pitch. Which pixel pitches are available in flexible led screen? Huasuny flexible LED screen pixel pitch is ranged from 1.6mm to 50mm, for indoor and outdoor applications and fits various services. If you have any request, welcome to contact our team to get a right solution.

We’ll prepare a show and an amazing stage experience for you on June 2021. In this biggest and most important convention for AV and systems integration, Huasuny will bring you a new image with the debut of its brand-new fine-pitch, rental and commercial LED display solutions to present a gorgeous visual feast that stunned customers from all over the world. Affected by the epidemic, the international situation is not very optimistic. The business has slowed down, but the development of Huasuny have not stopped. This year, Huasuny pays more attention on the research on products, increased its investment in research, built a development team to keep it’s lead-ship position in the industry. Look forward to see you at ISE 2021.