In the era of digital advertising fatigue, traditional static LED screens struggle to engage audiences at airports, retail stores, and public venues. Huasuny's groundbreaking dynamic LED advertising displays - Pirotate and Sero - reinvent out-of-home marketing through robotic motion technology, boosting ad recall rates by 300% verified by third-party studies. Why Traditional LED Displays Fail in Modern Advertising？ Passive Content Delivery 90% of viewers ignore static ads according to Nielsen research, leading to wasted ad budgets. Boring and always the same, uncreative. Generic Visual Experiences Repetitive rectangular screens lacking interactivity fail to differentiate brands. What difference? Dancing Digital Signage: Where Technology Meets Creativity As the world's first robotic LED advertising display, Pirotate & Sero transform commercial spaces with: 1. AI-Driven Orientation Detection Intelligent aspect ratio adaptation (16:9 ↔ 9:16) Real-time content optimization for TikTok/Instagram formats. One LED display panel, multiple usage. 2. 540° Robotic Motion System 3D All-Around Information Delivery. 12 pre-set movement patterns simulating dance rhythms. Programmable trajectories via cloud-based CMS. 3. Space-Saving Versatility 360° viewing angles in compact 1200mm*675mm*40mm sizes Ultra-slim profile for wall/ceiling/floor mounting 4. Plug-and-Play Operation Wireless control via Huasuny AdManager App (iOS/Android). Multi-device synchronization for immersive campaigns. 5. COB LED Panel Superiority 3840Hz high refresh rate for seamless video transitions 10000:1 contrast ratio delivering cinematic visuals Ready to Make Your Ads Dance? Book a Virtual Demo Today & Get: Free advertising effectiveness analysis report. Customized movement programming service. 2-year warranty with global technical support. How much does a dancing LED screen cost? Please contact info@huasuny.com or visit https://www.huasuny.com/ for more information.

With the innovation of Mini & Micro LED products and the expansion of market share, the mainstream technology competition between COB and MIP has become "fiercely competitive." The choice of packaging technology has a crucial impact on the performance and cost of Mini & Micro LED. What is SMD? The traditional SMD technology route involves packaging one red, one green, and one blue (RGB) light-emitting chip into a single LED, and then using SMT solder paste to weld it onto a PCB board to form a unit LED tile/module, which is finally assembled into a complete LED screen. SMD What is COB? COB stands for Chip on Board, which refers to directly welding multiple RGB chips onto a single PCB board, followed by a one-piece film encapsulation to form a unit module, which is then assembled into a complete LED screen. Conventional COB COB packaging comes in two forms: Standard and Flip. The light-emitting angle and wire bonding distance of Standard COB limit the product's performance development from a technical standpoint. Flip COB, as an upgraded version of conventional COB, further enhances reliability, simplifies production processes, offers better display effects, provides a perfect near-screen experience, and achieves true chip-level spacing, reaching Micro levels. It also outperforms traditional SMD products in terms of high brightness, high contrast, black consistency, and display stability. Since COB screens cannot sort individual LEDs for similar optical performance like SMD screens, they require whole-screen image calibration before leaving the factory. Flip COB As industry technology advances, the cost of COB packaging is also trending downward. According to industry data, the P1.2 COB prices have already fallen below those of SMD technology products, and the price advantage becomes even more evident in smaller pitch products. What is MIP? MIP, which stands for Mini/Micro LED in Package, refers to cutting the light-emitting chips on an LED panel into blocks to form single or multi-chip devices. After sorting and mixing the light, they are welded onto a PCB board using SMT solder paste to form an LED display module. This technological approach embodies the concept of "breaking down the whole into parts," with the advantages of smaller chips, lower losses, and higher display consistency, offering the potential to reduce costs significantly and increase production volume, thereby enhancing the performance and efficiency of LED display devices. MIP The MIP solution achieves color consistency through full pixel testing and mixing of BIM, reaching cinema-grade color gamut standards (DCI-P3 ≥ 99%); it also screens out and eliminates defects during the sorting and color separation process, ensuring the quality of each pixel point during the final transfer, thus reducing repair costs. Moreover, MIP offers better compatibility, suitable for different substrates and pixel pitch applications, and is compatible with medium and large-size Micro LED dis...

LED displays are increasingly popular across various industries, including advertising, cultural tourism, commercial displays, information release, education, healthcare, VR filming, and cinema. With outstanding visual effects, energy efficiency, and convenience, they are widely favored. As fine-pitch LED display technology matures, the advantages of miniaturization and lightweight design become more prominent. The ability for customized differentiation further enhances the demand for LED displays. However, with broader applications and a growing market, the industry faces challenges due to low entry barriers, resulting in high levels of homogeneity. Imitation and plagiarism are rampant, and the presence of substandard products often overshadows quality innovations. Display is only the basic function of an LED screen; true advancement lies in the integration of multiple technologies to unlock new application scenarios, charting the industry’s path toward its own “starry sea.” For stage applications, the X/Y Rover Series combines LED display and stage lighting technologies, using the DMX 512 protocol to resolve the challenges of standalone displays and lighting systems. This product won the Red Dot Design Award and holds a national invention patent. In order to solve the problem of curved surface display, we invented the LEgenD series flexible screen, which has the characteristics of rigid and flexible, the use of magnesium alloy carbon fiber frame, to achieve light weight, only 24 kilograms per square meter, also won the Reddot red Dot award, and awarded the national invention patent. Since 2022, with the global surge in AI technology, we have focused on integrating intelligent features into the LED display industry. We believe the future of LED displays will be shaped by smart technology. Our smart advertising screens, the Pirotate and Sero Series, incorporate fine-pitch LED display technology with precision motion control, DMX 512 protocol, and cloud control capabilities. These displays automatically adjust between horizontal and vertical orientations, supporting both 16:9 and 9:16 video formats. Ideal for commercial spaces like retail stores, chains, restaurants, and malls, they save space and facilitate wider LED adoption. In 2023, we launched the Raptor Series, a milestone in LED display technology. Raptor combines rigidity and flexibility, withstanding up to 600KN of force while also capable of forward and backward bending up to 30°. This multi-functional design enables customers to save on additional purchases for unique shapes, significantly reducing investment. 1. Automated Bending Technology: Instant adjustment within 3 seconds to any angle, with a bending accuracy of 0.1°, eliminating manual adjustments. 2. Automatic Alignment: The top and bottom panels auto-align, saving time and effort. 3. Flexible Maintenance: Front and rear accessibility. 4. Lightweight Design: Using a magnesium alloy frame, each module weighs just&n...

Scanning Line The Application of Time-division Scanning for LED screen If you were to use a traditional static scanning screen design, one square meter P16 LED display would need 768 LED driver ICs. But for a P4 LED display of the same size, you'd need a whopping 12,288 LED driver ICs!(How to calculate?) It's pretty much impossible to fit that many Semiconductor Components onto the same circuit board area. That's why we use something called time-division scanning, especially for high-density, small pixel pitch LED screen. Take a look at Figure below: it shows how this works. The LEDs light up one row at a time, starting from row 1 to row n. When it's time to light up row 1, transistor Q1 turns on, and the LED driver chip activates the LED based on the grayscale value. Meanwhile, transistors Q2 to Qn are turned off. Time-division Scanning Diagram The principle of time-division scanning in LED displays is similar to that of a cathode-ray tube (CRT). When we take a photo or record video of an LED display with a shutter speed higher than the refresh rate of the LED display, black lines appear on the resulting image, as shown in below Figure . These are referred to as Scanning Lines. LED screen shows Scanning Lines due to low Refresh Rate Below Figure is a 4-scan design as an example, it takes time "A" to complete the scanning of 4 rows. If we take a photo of this display with a shutter speed faster than time "A", we call it time "B", only rows 1 to 3 will be displayed, so a black line will appear every 4 rows on the screen. However, if we use a slower shutter speed than time "A", Let's say time "C", the LED screen will be able to complete the display of rows 1 to 4, and we will get a complete image. We call the refresh rate of this display 1/A Hz. Timing Diagram of an LED Scanning Screen Bright/Dark Lines 10 Times Refresh Rate As LED screens have become popular for conference backdrops, photographers often face issues. For instance, when capturing someone in front of an LED screen, the bright background can cause the person to appear too dark in photos. To counteract this, extra lighting is used on the subject, brightening the overall scene. However, when taking a picture, the camera adjusts by narrowing the aperture and shortening the shutter speed(S ≒ 200). Unfortunately, this leads to another problem: bright and dark lines appearing on the LED screen in the background, as seen in Figure below. Due to the excessive brightness of the LED screen, the photo of main character appears too dark. Figure: Bright Line and dark line in LED screen Why does the bright/dark line appear instead of solving the scanning line ? It will be explained with the following simulation schematic. A. Shooting a 1/16 scan LED screen with Refresh Rate of 960Hz by using 1/200 shutter speed: If LED screen "A" is designed for 1/16 scan with a refresh rate of 960Hz, when taking a photo of this LED screen with shutter speed of 1/200, it will get a similar result to Figure above↑: ...

We had a huge sucess in infocomm 2024 which held at Las Vegas Concention center June 12-14. We broght our newly developed rotating led poster that linked to display together which attracted a lot of attentions. Our newly develop rental use flexible transparent led display give the customer another choice when selecting the transparent led display. Not only does our display IP65 rated, offers 4500nit brightness, but also it is very easy to splicing into different shape. In our booth, we easily spliced a wave shape screen. which attracts many customer Our newly develop raptor, also give customer a new concept of building a curve led display. Different from the traditional flexible led display that we need to change the curving angle manually. with our Raptor, we can change the curving angle using electric pluse. which make the angle more precise, and also make the installation process more easy and elegant.